That’s the question every business owner/leadership team must answer.
And the answer must be completely idealistic.
In my experience, every business that does not contribute in some way to a better world will, and should, go out of business.
Stakeholders in every organization want to know that at the heart of their participation beats something grand, and glorious, and worthy of investing their lives in.
The early church knew this worthy purpose and willingly gave their lives to it.
They knew that they were cooperating with Jesus to establish his kingdom on earth – as it is in heaven.
That purpose has been lost, forgotten.
Over the centuries – religion has persuaded us that our purpose is going to heaven. But going to heaven was never part of Jesus’ prayer – or his purpose. (For more on this read N.T. Wright’s, When God Became King: The Forgotten Story of The Gospels.)
Do we exist to “go to heaven?” (If you’re tempted to answer “yes” …try finding that expressed in the gospels.)
Or, do we exist to declare by every aspect of our lives that the kingdom has come on earth as it is in heaven?
To be sure, that’s what Jesus prayed would happen, and that’s the story that is conveyed in the gospels.
So – why does your business exist?
Here’s an exercise to help you uncover the answer:
Keep asking the question “why?” “Why do we do that?” “Why is that important?” “Why?” until you arrive at the most lofty reason for existing.
By the way, if the answer is some form of “…so that the owners can comfortably retire in Florida.”
…then you’ve just arrived at a purpose equivalent to “so that the owners can go to heaven – and to hell with everybody else.”