Throughout our lives we are presented with the question – the question of our worthiness.

This question is
frequently posed to us – especially by marketers and advertisers, but also by teachers, coaches and even
many of our friends, and foes, and by preachers, and others.

Be alert – this question comes camouflaged and can be difficult to discern.

Most often it will be a variation on the theme “Do you have what it takes?”

This question is one that occupies the the subconscious of many creatives, and entrepreneurs.

How is this question presented to you?

How much bandwidth are you allocating to this question?

How is this question driving your policy, strategy, decisions, and tactics?

Categories: Blog