The Scarcity Heuristic:

Behavioral economists and psychologists have identified the scarcity heuristic as a mental shortcut whereby people place value on an item based on how easily it might be lost, especially to competitors.  The scarcity heuristic does not only apply to a… Read More ›


In modern terms, economics is commonly defined as: the study of human behavior as a relationship between ends and scarce means.  Simply, an analysis of human behaviors affected by the influence of scarcity. At the heart of this blog is… Read More ›

Economy and Order:

This blog is all about order, and economy, and both of those concepts are central to the management of a corporate division, small business, or large family, and thus of particular interest to me (About).  More importantly this essay is… Read More ›