order

The New “F” Word

Society is now replete with examples of men who have fathered generations of frustrated, disappointed, betrayed, angry, and wounded offspring. Through abandonment, divorce, substance abuse, incarceration, or the phenomenon of “absent while present” – fatherlessness is pandemic. There are now… Read More ›

The Scarcity Heuristic:

Behavioral economists and psychologists have identified the scarcity heuristic as a mental shortcut whereby people place value on an item based on how easily it might be lost, especially to competitors.  The scarcity heuristic does not only apply to a… Read More ›

Economics:

In modern terms, economics is commonly defined as: the study of human behavior as a relationship between ends and scarce means.  Simply, an analysis of human behaviors affected by the influence of scarcity. At the heart of this blog is… Read More ›